RICHMOND, Va., September 9, 2013 – Carpenter Co. today announced a new initiative to deliver sleep health information to increasingly sleepless Americans. SleepBetter.org, Carpenter Co.’s sleep tips and information website, will add a microsite to host information on the very latest in consumer sleep information provided by Mayo Clinic. SleepBetter.org will push that content to its active online and social media communities including its nearly 325,000 Facebook Fans.
“We’re thrilled to be working with one of the world’s most respected sources of public health information,” said Dan Schecter, senior vice president of consumer products at Carpenter Co. and the creator of SleepBetter.org. “Mayo Clinic has access to the latest and best sleep information, very often discovered through its own clinical experience and research, and we’re ready to help share that with the millions of Americans we speak to every year about the profound benefits of healthy sleep habits.”
SleepBetter.org will debut the microsite featuring content from Mayo Clinic in mid-September.
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Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.
About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 65-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active lifestyles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoFresh™, Ambient™ and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.
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