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Carpenter Co. and SleepBetter.org “Getting Real” About Bad Pillows

Click here to enter the contest and learn more about good pillows. (Richmond, VA) – After years of hearing about the terrible pillows people are trying (in most cases unsuccessfully) to use for sleep, the world’s largest maker of comfort cushion products is fed up. “It’s time that the truth was told,” said Dan Schecter,…
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American Sleep Association Endorses Carpenter Co. Products

ASA Partnering with Carpenter Co. to Provide Sleep Advice on SleepBetter.org Richmond, Virginia (March 15, 2016) – Carpenter Co., the world’s largest maker of comfort cushion products, announced today that selected products are now endorsed by the American Sleep Association (ASA).  As part of the endorsement, the ASA has agreed to partner with Carpenter Co….
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SleepBetter Products Endorsed by American Sleep Association

We’re proud to announce that SleepBetter products by Carpenter Co. have earned the endorsement of the American Sleep Association.  This partnership not only means that SleepBetter products are of the highest quality, but also that SleepBetter.org will soon be featuring content, information, and advice from the ASA. Stay tuned for more details, coming soon!

SleepBetter.org and Carpenter Co. Complete Historic Pillow-in-Space Launch

High Desert, NV, September 22, 2013 – History was made in the Nevada desert today, as five explorers completed a first-of-its kind launch into (near) space.  The explorers in this case were Pillow characters from SleepBetter.org, a sleep education website created by Carpenter Co.  The Pillows’ flight, part of the Pillow in Space program, was the…
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Carpenter Co. Announces New Sleep Education Initiative

SleepBetter.org to Provide Sleep Information in Collaboration with Mayo Clinic RICHMOND, Va., September 9, 2013 – Carpenter Co. today announced a new initiative to deliver sleep health information to increasingly sleepless Americans.  SleepBetter.org, Carpenter Co.’s sleep tips and information website, will add a microsite to host information on the very latest in consumer sleep information…
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Carpenter Co. and SleepBetter.org Release Sleepy Parents Index

Mothers Get Less Adequate Sleep Than Dads Richmond, Va., May 10, 2013 ¨Every second Sunday in May, children of all ages come together to celebrate the mothers and the women who have raised them. This year, when thinking of the ultimate gesture to present to the mother in your life, think about giving them the…
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SleepBetter Facebook Page Tops a Quarter Million Fans

Daylight Saving Time Campaign First Major Success in a Year of Ambitious Sleep Marketing RICHMOND, Va., April 17, 2013 – Carpenter Co.’s SleepBetter Facebook page eclipsed the 250,000 fan mark and it has continued to add thousands of new fans per week since it crossed that quarter million milestone in March.  Last month also marked daylight…
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Carpenter Co. and SleepBetter.org Spring Forward with New Sleep Research

Groundbreaking Daylight Saving Time Economic Report Released with Integrated Media, Interactive and Facebook Consumer Outreach  RICHMOND, Va., March 4, 2013 – Carpenter Co. and Sleepbetter.org asked a team of economists to estimate the total burden of the lost hour of sleep due to daylight saving time (DST) on the U.S. economy and today launched a…
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Carpenter Co. and SleepBetter.org Release Sleepless Couples Index

Couples Report Getting Less Sleep Than Singles and the Widowed, Divorced or Separated Richmond, Va., February 7, 2013 – Valentine’s Day is an occasion to celebrate couples, but new research from Carpenter Co. and SleepBetter.org found that those relationships might take a toll on sleep. The SleepBetter.org Sleepless Couples Index found that, on average, American…
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SleepBetter.org and Rhett & Link Video Viewed Six Million Times on YouTube

Viral Blockbuster “2 Guys 600 Pillows” Continues to Grow Two Years After its Release (Richmond, VA. Jan. 23, 2013) – Rhett & Link’s viral masterpiece, created for Carpenter Co.’s SleepBetter brand, has broken through yet another barrier.  Despite being released more than two years ago, the blockbuster online video “Two Guys 600 Pillows” is continuing to…
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