“Spot the Differences” Video, Campaign Increases Fans to SleepBetter Facebook Page to More Than 225,000
RICHMOND, Va., – Carpenter Co. and SleepBetter.org have struck viral-video gold by partnering with YouTube stars Rhett & Link. The comedy team produced an ambitious video that quickly was dubbed the “ad of the day” by Adweek, was featured by MSN.com and CBSNews.com and has topped one million views (and counting) since it was launched on November 13.
“The video is one of the most creative projects we’ve produced in our multiyear effort to engage Americans in the subject of getting better sleep,” said Dan Schecter, senior vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. “The video entertains as it educates about the importance of sleep, and we’re seeing a huge wave of new fans and an uptick in website traffic, all looking for more content about the video.”
The video can be watched by clicking here or by searching for “Spot the Differences” on YouTube.com.
The video features the first side-by-side “Spot the Differences” video on YouTube, in the form of a music video for an original song called “Sleep Tight.” The video, which follows the fictitious Higgenbottom family as they fall to sleep before a “big day,” was shot twice with several dozen differences made between takes. Both versions are played simultaneously and side-by-side so that viewers can spot the differences.
The video invites viewers to go to SleepBetter.org’s Facebook page (www.facebook.com/sleepbetter) to enter a contest and for the ability to watch an “answer key” video.
The promotion has swelled the SleepBetter facebook page to more than 225,000 active participants, with thousands of additional requests for the highly acclaimed, monthly Sleep Better newsletter Sweet Dreams and a near doubling of the daily unique visitor traffic to SleepBetter.org.
About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed tomake the world more comfortable. Born and built in the United States, Carpenter Co. has a 64-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoFresh™, Ambient™ and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.
About SleepBetter.org
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.
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