The Media is Talking about SleepBetter and Betty White

In the few days since we made our announcement about Betty White partnering with SleepBetter.org this spring, we’ve noticed a number of media outlets talking about it.  Here’s a roundup:

The Richmond Times-Dispatch, in our hometown of Richmond, Virginia, included SleepBetter in their Monday Biz Buzz column…

TV legend Betty White will be the face of the Carpenter Co.’s SleepBetter.org Web site.

White, best known for her roles on “The Golden Girls” and “Mary Tyler Moore,” will be the spokeswoman for a campaign aimed at helping develop better sleep habits, particularly for children.

Carpenter, founded in 1948, is one of the world’s largest suppliers of foams and polyester fibers used in mattresses, pillows, sofas, car seats and a host of other durable goods.

Marketing magazine Brandweek chimed in on their blog, BrandFreak

America’s sweetheart, Betty White, has got another advertising gig. White, who has experienced a renaissance of late after starring in a well-received Super Bowl ad for Snickers, is now teaming up with SleepBetter.org. That organization, which is “made possible” by Carpenter Co., will use White’s image on the site and in marketing materials.

Another article came from industry publication Home Textiles Today

Emmy Award-winning actress Betty White, who has recently become a hit with a new generation of television and movie fans, has signed on for Carpenter Co.’s SleepBetter.org campaign to help parents and children develop better sleep routines.

“Carpenter Co. is thrilled to sign Betty White as the spokesperson for this important initiative,” said Dan Schecter, vp sales and marketing of consumer products. “People think of Betty White as one of the family, and we expect that through this consumer-education campaign she will encourage millions of those families to take real steps toward getting better sleep.”

Stay tuned for more details about how Betty White will be working with us!

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