The media (both social and traditional) is chattering about The Bedtime Stories Project!. Here is a rundown of some of the articles that have been published:
A great story from Louis Llovio at the Richmond Times-Dispatch:
The idea behind the project is to encourage children to get the right amount of sleep, said Dan Schecter, Carpenter’s vice president for consumer products.
“As adults, we know the importance of sleep,” Schecter said. “But young people aren’t aware of how much they need to have a productive day.”
The campaign also raises awareness about sleep, and the site includes tips and information on how to improve sleep habits.
From the blog Let the dog in:
Hot news for you children’s lit writers out there. Have you heard about the Bedtime Stories Project going on at SleepBetter.org? They are looking for bedtime stories submissions; there is no cost to enter. You can read and rate all the submitted stories, including the one by *ahem* yours truly. The top stories may be read by the one and only Betty White at an event with SleepBetter.org.
From Home Furnishings News:
Sponsored by Carpenter’s SleepBetter.org Web site, the campaign will use a range of initiatives, social media, media appearances, events and specially commissioned research to raise awareness about the importance of a good night’s sleep. White will serve as spokeswoman for the initiative.
Carpenter Co., which produces comfort cushioning products, is working with actress Betty White on a campaign promoting the benefits of sleep, specifically for children.
Dan Schecter, VP of sales and marketing for the consumer products division of Carpenter Co., said, “We always look for ways to communicate the need for sleep and the benefits of sleep and we decided this year to focus on children.” When it comes to the goals of the campaign, he added, “we’re more interested in the messaging, in the importance of sleep,” rather than selling bedding products.
There’s more to come … stay tuned!
The Power of the Bedtime Story