Carpenter Co. and Break New Ground on YouTube

RICHMOND, Va., November 13, 2012 – Carpenter Co. and have teamed up with YouTube stars Rhett & Link for a new video to broadcast the SleepBetter message to millions.  The result is the first ever side-by-side “Spot the Differences” video on YouTube.  The production is an ambitious music video for the original song “Sleep Tight,” which tells the whimsical tale of the Higgenbottem family who is looking for a good night’s sleep before a “big day,” only to be interrupted by all-night sleep intruders (Rhett & Link in costume).  The twist, never before attempted on YouTube, is a split-screen video that at first glance looks like the same footage but upon further inspection has dozens of differences throughout for viewers to find. In fact, there are so many differences that the video must be replayed in order to spot them all.

Watch the new video here: or by searching for “SPOT the DIFFERENCES Music Video – Rhett & Link”.

“ has led the industry in its outreach to consumers on the importance of sleep by leveraging the most popular communications channels in ways that have never been dreamed of before” said Dan Schecter, senior vice president of consumer products at Carpenter Co. and creator of  “This incredible video fits into the long line of successful outreach tactics in our multi-year dialogue with America about the profound benefits of sleeping better, and we expect it will benefit the entire industry as the message spreads.”

The video drives viewers to the SleepBettter Facebook page ( to access the “Answer Key” video after entering their guess for the total number of differences, and thereby entering a contest for SleepBetter bedding products and a $4,000 cash prize.

Rhett & Link have attracted a massive online community and that, combined with the nearly 200,000 fans of, will be the first wave of viral promotion for the video.  SleepBetter will market the program in all of its social media channels including on and on its Facebook page as well as targeted YouTube ads and online banner advertising in the bedding trades.

Created by Carpenter Co., is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs.’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit

About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world.  The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable.  Born and built in the United States, Carpenter Co. has a 64-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating new innovative products that improve sleep and enhance active life styles.  The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoSmart™ and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit


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