RICHMOND, Va., November 28, 2012 – Pushing the boundaries of comfort-cushioning technology, Carpenter Co. has developed a complete assortment of mattress toppers with foam nodules that move in four directions, providing a continuum of support and comfort no matter the movement or position of the sleeper. The unveiling of Isotonic® ErgoSmart™, the product brand name for the new technology, was the source of intense buzz among retailers and industry watchers at the New York Home Fashions Market a few weeks ago. So much so, Carpenter Co. is expecting coast-to-coast retail presence for the new line when it is fully rolled out this year and on into 2013.
“ErgoSmart™ is the future of sleep technology” said Dan Schecter, senior vice president of consumer products at Carpenter Co. “We were able to create a line of toppers that respond to the wide variety of movements and positions of the body, resists sheer forces and features Channel Air Ventilation – it’s light-years ahead of other sleep technologies.”
Carpenter Co. has invested heavily in research and development at its Reinhart Technical Center, the largest and most technologically advanced laboratory for comfort cushioning products in the world. For ErgoSmart™, Tech Center scientists were able to create a 4-dimentional sleep system that moves with the body no matter what position and its unique design reduces sheer force. The assortment of toppers also features Cool Channel Ventilation™, which disperses body heat, keeping the toppers cool and are made with foam formulated with IsoFresh™, a new chemistry that is an odor neutralizing system.
ErgoSmart™ mattress toppers will ship to retailers of SleepBetter products immediately.
About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 64 right year?-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating new innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, AmbientTM and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.
About SleepBetter.org
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit www.SleepBetter.org.
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