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“Spot the Differences” Video, Campaign Increases Fans to SleepBetter Facebook Page to More Than 225,000 RICHMOND, Va., – Carpenter Co. and SleepBetter.org have struck viral-video gold by partnering with YouTube stars Rhett & Link. The comedy team produced an ambitious video that quickly was dubbed the “ad of the day” by Adweek, was featured by…
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RICHMOND, Va., November 28, 2012 – Pushing the boundaries of comfort-cushioning technology, Carpenter Co. has developed a complete assortment of mattress toppers with foam nodules that move in four directions, providing a continuum of support and comfort no matter the movement or position of the sleeper. The unveiling of Isotonic® ErgoSmart™, the product brand name…
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RICHMOND, Va., November 13, 2012 – Carpenter Co. and Sleepbetter.org have teamed up with YouTube stars Rhett & Link for a new video to broadcast the SleepBetter message to millions.  The result is the first ever side-by-side “Spot the Differences” video on YouTube.  The production is an ambitious music video for the original song “Sleep…
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RICHMOND, Va., July 17, 2012 – As an actress and producer, Krysten Ritter, star of ABC’s “Don’t Trust The B____ In Apartment 23,” keeps a busy schedule, so she knows what it’s like to have work get in the way of a good night’s sleep. That’s why she has teamed up with Carpenter Co. and…
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Note: The following news release was published on June 12. Click here to read about media coverage of the redesign and launch. RICHMOND, Va.  – Carpenter Co. recently launched a redesigned SleepBetter.org website that combines all of the company’s innovative consumer education programs and tools into an online communication platform like no other in its industry.  Created…
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As Mother’s Day gifts go, candy and flowers are fine, but we think that mom would really appreciate the chance to recharge her natural batteries more regularly. “Whether it’s related to work, home or school, today’s moms are being pulled in multiple directions, and the tepid economy is only adding to the stress,” says Dan…
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A warmer than usual winter and early spring in many parts of the country has triggered a bumper crop of springtime pollen, and that could mean sleeping problems for millions who suffer from allergies and hay fever. “Trying to sleep when you can’t breathe properly is a recipe for a bad night,” says Dr. Lisa…
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SleepBetter “elves” have been quite busy lately, and now they’re ready to unveil part of what they’ve been up to! This week, we’re launching an all new Zzzz Score™ quiz! The quiz is a new way to get advice from SleepBetter and learn just how good you are at sleeping. The new Zzzz Score provides…
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The arrival of spring is good news for people who have struggled with sleep disruptions over the winter months, despite the short term disruption to sleep patterns immediately after the change to Daylight Savings Time. “It may sound a bit counter intuitive, but a good dose of sunlight can help you sleep at night,” says…
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Have you visited the SleepBetter Facebook Page recently? If you haven’t, you’ll find that there are a lot more people there than just a few short weeks ago.  This past weekend we crossed a social media tipping point by eclipsing 100,000 fans.  More than 35,000 people have “liked” the page since our largest Facebook contest…
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